Seen in Sainsburys Ellesmere Port.
Various FitBits reduced including the Charge Hr from £120 to £82 and the FitBit Flex to £35 thats selling on amazon for £69.99 at the time of posting this. Only had pink in the flex in my local and plum in the Charge. Really nice price if you're looking for a fitness watch.
You can even use your nectar points towards it and make it a bit cheaper!
instore deal - see link for Fitbit Flex info only