Play.com have the "My Life" console by Flair for just £12.99 with free delivery. The next best price I've seen for this online is £17.99 at Amazon.
Becoming part of the My Life world is very easy, you just decide who you want to be and then create your own character. Each experience is different and each player can have fun by making a virtual life that can be shared with her friends. Just enter your desired physical appearance - shape of face, colour of eyes, skin colour etc, then choose your look & personality! The graphics are fantastic, and there's so much to do - shop, love & nurture your pets, play games, and more.
# Portable console
# 2.4" LCD screen with fantastic graphics
# 1m Infrared connection to send text messages to your friends
# Organiser including diary and calendar
# Extend the game play with lots of different magic cards (available separately)
# Requires 3 x AAA batteries (not included)