Same deal price as this year £260 for a family of 4 vs £395 and £75 instead of £115 for a single pass. Just use voucher code RENEWAL2017
Totally understand it isn't everyones cup of tea (personally I prefer bovril). But if you are planning on 5+ visits with the kids (or adults) its worth it.
Christmas gift perhaps?
Not sure if the 5% TCB would work as well.