FC United a community non-league football club, that get League Two sized crowds, have taken the unprecedented step of saying to supporters "Pay what you can affford for your Season Tickets.
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FC UNITED TELLS FANS: YOUR SEASON TICKET, YOUR CHOICE
FC United of Manchester will ask supporters to decide how much to pay for their own season ticket this summer based on what they can afford.
The decision has been taken by the clubs elected board in recognition of the current recession and to maintain their policy of providing affordable football.
But the club hopes supporters who are not feeling the pinch as much will be able to donate more.
The Board said: We believe were the first football club to ask each supporter to choose what they pay for their own season ticket.
FC United like all clubs need to raise revenue and we will feel the pinch in the coming months just as any other club will in this economic climate. But given our philosophy of providing affordable football, we do not feel unilateral price increases are the way forward.
So we hope the Your Season Ticket, Your Choice campaign will do two things. First, it will offer a lower season ticket price for those supporters who cannot now afford last years price, which was around £140.
Secondly, it means those supporters who can afford a bit more can choose to donate as much as they wish to help fund the clubs operating costs.
It is an ambitious campaign but we have raised similar amounts of money in the past so we hope we can do so again.
This is about empowerment, of collective responsibility, of us all pulling together to ensure the clubs future in a way that reflects our founding principles.
We have been asked if were being foolhardy but why shouldnt a football club trust its own supporters? FC United is after all a member owned club, so everyone has a vested interest in making this a success
Season Tickets for under 18s will remain at the equivalent of £1 per game.