Next cheapest I can see is £24.46 @ Shopto.
Highlight new features for the PC / MAC include:
3D Match Engine - This year's match engine has seen more testing than ever before having been extensively beta tested in Football Manager Live for the past year.
The famous Football Manager match engine can now be viewed in full 3D with motion captured animations for the players. Sports Interactive has been working on the 3D match engine for nearly 3 years with the support of SEGA Japan's Virtue Striker team who provided the motion capture data and some of the animations.
You can now watch your matches in 3D from multiple camera angles and re-watch any part of the match by fast forwarding and rewinding the action using a new match time bar that flags the key moments in the game.
The old 2D view of the match engine is still there, especially for those people whose computers aren't powerful enough to take advantage of the 3D views.