Turtle Wax has teamed up with Paramount Pictures UK in a promotion for the release of the latest Transformers film - Transformers: Dark of the Moon - at cinemas in the UK on 1st July 2011.
The deal involves an on-pack promotion and launches exclusvely in Halfords on 24th May 2011 and doems part of Turtle Wax's 2011 marcomms strategy to increase awareness as well as widen the appeal of its car care products within the UK.
Three ranges will be included in the promotion: Essentials, Extreme and ICE. Dependent on the price point of the product, consumers will receive either one or two free cinema tickets per pack purchase.
The branded packages which also contain artwork from the film, will be available at Halfords between 24th May and 22nd August 2011.http://www.halfordspressoffice.com/Content/detail.aspx?NewsAreaId=2&ReleaseID=856