Wasn't sure where to put this, but from tomorrow Virginmedia cable customers on the 4mb package will be getting upgraded to 10mb for no extra cost.
It's a roll out countrywide over the next few months so won't be straight away for everyone.
More details on the link
For new customers this means you can get
10mb broadband, phone line with free weekend calls and free tv for £22.50 a month (for the first year), which i think is possibly one of the best deals out there (for a true 10mb service anyway).