The Link are now owned by o2 so have no shops.
But they do have great Orange Contract deals.
In the town i nearly opted for an Orange Dolphin Contract. £35 per month free Samsung Phone. then i fonund i could get the same option on the link but with either a free TomTom or Free Xbox 360, or Half price line rental for 16 months of the 18.
For the Orange Panther you can opt to receive a free PSP or Free Playstaion 3.
Dont know how they are doing it, because Phone 4 u and Carephone warehouse couldnt match it.