Previously listed at £14.99, now it's £9.99 at Play. Other places also have it for £9.99, but this has play.com exclusive content.
Also has Quidco.
Always wanted to pick this game up since Guinness World Records awarded them with having the greatest amount of "game world" ever in a game.
X360 version is £17.99:http://www.play.com/Games/Xbox360/4-/6411942/Fuel/Product.html