The new FinePix S5700 is a refinement of the FinePix S5600, voted ?European Zoom camera of 2006-07? by EISA (the leading European association for consumer electronics). The new model?s compact and robust but lightweight outer-shell, combined with Fujinon 10x optical zoom lens, ISO 1600 sensitivity, Fujifilm Intelligent Flash system and multiple scene selections, make it a truly take-anywhere camera. Thanks to an improved menu system and button layout, rocker zoom and mode dial, the FinePix S5700 can be operated easily with one hand. The modifications to the FinePix S5700 mean it is easier to use than anything that has gone before. It will be a faithful companion for any and every event, from nights out or the kids? school play or sports day, right through to countryside walks and family holidays. It?s the ultimate camera for every occasion and perfect for users who always want a camera to hand, but prefer to get creative, not technical, with their photography.