Seems a good price for this:-
The Cooler King is the 3-in-one solution to cooling your XBox 360, connecting up to 4 media players at the same time and playing games with high definition sound and picture quality.
1. The internal fan cooling system reduces the operating temperature of the console - helping to prolong gaming sessions.
2. At the same time the Cooler King gives you the option to connect VGA, Component and S-VHS cables for high definition gaming, and optical output for digital surround sound.
3. You can also connect your MP3 player, digital camera and additional wired controllers through the USB hub multi-tap facility.
The Cooler King is easy to install - just plug into the XBox 360 and go! (Comes supplied with a scart lead for connection to standard definition TV).