* Engaging and disturbing cinematic story: Massively scoped worlds, memorable characters and an epic story line play out like an intense and unsettling Hollywood blockbuster action film.
* Fire team co-op action: All game modes, levels and scenarios are designed for cooperative fire team play (A.I. or human). For the first time, A.I. teammates are indiscernible from human players. They move intelligently, take orders effectively, and seek cover and defend themselves when necessary. Gamers will experience richer cooperative gameplay than ever, through unique characters that require cooperation to survive. Voice recognition and real-time lip-syncing heighten the immersive experience.
* Unprecedented visuals in next-generation gaming: Gears of War ushers in the next generation with unprecedented visuals. The Unreal Engine 3 technology pushes high-definition visual designs and brings out the smallest details in the largest battle. Gamers will experience a rich dynamic world with an unprecedented level of detail.
* Hyper-realistic and intense combat: In Gears of War the battlefield is a lethal place - to foolishly stand out in the open is to die. To survive, gamers can create and take cover using interactive and dynamic environments, suppress the enemy with blindfire, and use their weapons and teammates to outwit and outfight their terrifying enemies.
* Next-generation Xbox LIVE action: Gears of War will embody the next-generation Xbox LIVE experience and extend it even further. Gamers will be able to experience individualised matchmaking, view player statistics, earn player achievements, customise their games, and build and personalise their gamer profiles.