Blending the best of tactical action games with the best of survival horror titles, Gears Of War is the first game developed by Epic Games exclusively for Microsoft Game Studios and the Xbox 360 video game and entertainment system. Gears Of War thrusts gamers into a deep and harrowing story of humankind's epic battle for survival against the Locust Horde, a nightmarish race of creatures that surface from the bowels of the planet. In this third-person tactical shooter, gamers live and breathe the role of Marcus Fenix. A disgraced former war hero, Marcus seeks personal redemption as he leads his fire team against an onslaught of merciless warrior fiends. Gears Of War utilises the new Unreal Engine 3 to create cinematic, high-definition visuals for a gaming experience that ushers in the next generation. Gamers will experience beautifully rendered interactive environments and characters so lifelike they appear to be made of flesh and bone. The next-generation visuals create a world in which the tiniest detail is vivid in the largest battle.
Seems like a good price to me.