We bought this tent about a year ago when it was approx £120, I doubt it's ever been £299.99 but it's a great tent and £90 is the cheapest I've seen it. I'd highly recommend this for family camping if you're starting out and don't want to spend a fortune. It's absolutely massive and has 4 sleeping pods as well as a large central area. There seems to be other good deals too on smaller tents. £4.99 delivery charge applies as does not appear to be eligible to collect in store.