Bought this bike in store in Sheffield today reduced to 17.50. Next cheapest I can find is Amazon where it is 'reduced' to 34.99. They had 3 more left after mine - so may be plenty in other stores.
This is a great deal especialy considering how fast it is likely to be outgrown!
From Amazon 'Fluffy Friends Girls BMX Bicycle, suits ages 2-4 years & for an inside leg of 12 inches to 15 inches. This funky girls BMX bicycle has great looks, its stunning purple and pink coured finish and animial patterns make this an ideal choice for little girls. This Fluffy friends BMX bicycles has many safety features that include; Fully enclosed chain-guard, Padded handlebar and frame crossbar.'
Link is to Amazon site for piccie and further details