This is reduced from £38.99 to £25, which is a very good price for people who like whiskey.
I've checked on mysupermarket.com, and this is the cheapest in comparison to other big supermarkets (lists it as a regular price, not sale)... next cheapest are:
Ocado £24.99 for 70cl
Sainsburys £30.99 for 1L
Shelf edge states until 10/8/10