Seems like a good price to me and I couldn't find it cheaper anywhere else. Nearest was £19.99 at Curry's. 2.5% cashback from CashbackKings too.
The Revlon 9313U Cord Magic Folding Hair Dryer in black folds in half for easy storage and travel solutions. There are 4 speed/heat settings and a cool shot button for flexible styling options. The concentration nozzle can be fitted to help protect hair from the direct application of heat while the hanging loop is designed to further enable you to keep the 9313U Cord Magic Folding Hair Dryer in its place!
The "magic" happens when the cord wraps itself up inside the body of the appliance at the press of a button!
Power output - 2000 wattsHeat/speed settings - 4levelsRetractable cord - At the press of a buttonAttachments - Concentrator to protect hairCool Shot Button - Cool blast of airHanging loop - For easy storage