Update: Sold out but can be bought here for around a quid more: http://www.dx.com/p/neje-zb01-diy-google-cardboard-virtual-reality-3d-glasses-brown-331938?#.U9fRmfk7tcY
What is it?: A cheap way to turn your android phone into a VR headset. All you need to do is put your phone into the carboard enclosure and fire up the Google Cardboard App.
What can you do with it?
• Earth: Fly where your fancy takes you on Google Earth.
• Tour Guide: Visit Versailles with a local guide.
• YouTube: Watch popular YouTube videos on a massive screen.
• Exhibit: Examine cultural artifacts from every angle.
• Photo Sphere: Look around the photo spheres you've captured.
• Street Vue: Drive through Paris on a summer day.
• Windy Day: Follow the story (and the hat) in this interactive animated short from Spotlight Stories.
I've been really wanting to try one of these, and even though it's cardboard, most of the kits I've seen online are still £15-20. So this seems like a great, inexpensive way to try something new.
Explanation from Google's page:
Virtual reality on your smartphone
We want everyone to experience virtual reality in a simple, fun, and inexpensive way. That's the goal of the Cardboard project.Virtual reality has made exciting progress over the past several years. However, developing for VR still requires expensive, specialized hardware. Thinking about how to make VR accessible to more people, a group of VR enthusiasts at Google experimented with using a smartphone to drive VR experiences.
The result is Cardboard, a no-frills enclosure that transforms a phone into a basic VR headset, and the accompanying open software toolkit that makes writing VR software as simple as building a web or mobile app.
By making it easy and inexpensive to experiment with VR, we hope to encourage developers to build the next generation of immersive digital experiences and make them available to everyone.
Some more links: https://developers.google.com/cardboard/https://play.google.com/store/apps/details?id=com.google.samples.apps.cardboarddemohttp://www.theverge.com/2014/6/25/5842188/googles-cardboard-turns-your-android-device-into-a-vr-headset
It costs £6.07 at 15:47.
(Currency is open to fluctuation).
Check out DIVE LAUNCHER with many apps and demos available !!!
Much better than Google Cardboard app :)