Looking at action cameras, I spotted the GoPro Hero 3 (White edition) at £157.99. Currently only showing 1 available, but Amazon are showing 'more on the way'. I am sorely tempted myself, but can't quite justify the purchase. Hopefully someone out there will benefit!
According to camelcamelcamel, this is the lowest price ever for this specific camera. Also includes built-in Wi-Fi
GoPro Hero 3 white edition camera
* EDIT - now supplied by Mystic UK, fulfilled by Amazon