Now even lower price.
I listed before when reduced to £7.96, seems they still have plenty to sell.
Previous deal: http://www.hotukdeals.com/deals/griffin-cinemaseat-for-ipad-air-now-7-96-was-29-95-john-lewis-click-collect-2084909
Your iPad becomes the perfect in-car entertainment system with Griffin's CinemaSeat. The case itself holds your iPad while giving you easy access to iPad controls and ports. On the back, an adjustable strap routes around your headrest and secures with a grippy hook-and-loop closure. Your iPad is held secure and perfectly positioned for backseat riders to watch video, listen to music, play games and more.