It's one of those deals that requires a voucher to get a good deal.
New Very customers can use voucher code ZZ018 to get £20 off minimum spend of £40.
Just tried it myself and got this:
ZZ018 - GBP 20 FIRST ORDER ONLY
So it's open to first orders only with very.co.uk you don't need to open a credit account and can pay by credit/debit card.
I'm unsure on whether they deliver for release date etc.
I know some people won't use these codes as they've had problems with these companies before, but if you're looking to save money and have never dealt with very before, it's worth it.
I think this can be used with FIFA 11 etc. but I haven't tried it.