An amazing price for this! Play have been really good with pre-order prices recently.
Same price at Amazon, but you'll have to pay postage if you get it on it's own there.
Don't forget Quidco!
For anyone still yet to order, the figure is no longer free, but an additional £1.99 instead (which is still a saving of buying the figure on it's own, as on it's own it would be £9.99)