This has been cheaper at £2.50 but still looks a good deal.
Available in the Zavvi Outlet
High quality braided HDMI v1.3 cable
2 Metres cable length
HDMI male to HDMI male
Gold Plated Connectors
True HD signal transmission
Perfect to connect DVD players/recorders, HD Skyboxes, PS3/Xbox 360 and any other sources with HDMI outputs to your HD enabled screen