Seems to be of a better quality according to the reviews (99% giving it 5/5) than the usual cheapo hdmi cables
RRP of £29.99 which is probably inflated. Has a 5yr Warranty too.
* HDMI Rev 1.3 Category 2 cable (High-Speed); Support single-link bandwidth to 340 MHz (10.2 Gbit/s)
* 26AWG Oxygen-Free Copper Wire; Fully Shielded Cable for maximum rejection of RFI & EMI; Double Layer PVC for Heatproof
* 24K Gold Plated Die-cast Metal HDMI type A connectors
* Supports 1080p HD, Deep Color, HDCP
* 5 Year Warranty, 100% Money Back Guarantee if you are not happy