This is a fairly new product and tastes delicious, I will never buy the old ketchup again. I expect people who haven't tasted it will vote it cold, but I have just bought 5 bottles in my local store and will go back for more before the offer ends. It's £1.75 in Tesco and other stores.
Here's an article from The Daily Mirror in case you haven't noticed it on the shelves before:
Heinz unveil posh gourmet version of its famous tomato sauce.
By Ruki Sayid 8/04/2008
Ketchup giant Heinz is shaking up its greasy spoon image with a posh version of its famous tomato sauce. The gourmet mix of a dozen plump tomatoes, sea salt, cayenne pepper and Demerara sugar is aimed at foodies with sophisticated tastes. But, with a £1.75 price tag, the Special Blend - which comes in a traditional glass bottle - is three times the price of the standard sauce. It hits the shelves in two weeks time and has taken chefs a year to perfect.
If you are already hooked like me, enjoy!