As a sporty family we get through a fair bit of this stuff. we like the no artificial colours & additives and it tastes good too. I usually buy it from Wiggle at around this price but Halfords are currently doing a three for the price of two offer. If you have a British Cycling card you can get 10% off if you collect I store. They are also doing the same offer (3 for 2) on the dissolvable tablets.