Seems like quite a good deal for a sub £40 budget card you get pretty decent performance. For an extra £20 or so you can pick up something better but for what I'd consider almost bottom dollar this looks good imo. Got it to go with the P45 deal posted the other day :).
Edit: You have to add it to basket on the "today only" page, if you add it through searching etc it will be the original price. Also delivery is ~£7 unless your a hexus.net or avforums member.