This TV was £750.00 and it has now been reduced to £599.00, you can also get £75.00 cashback for your old TV working or not, just give em any old thing, before you make your purchase sign up for AO account and you will get an extra £20.00 code for your first order and use the code.
Making it at £504.00 plus you can get topcashback or quidco and further reducing it to £496.24.
The HD and SD on this are way better than LG's C6 3D 55", and 4K is amazing, but for the fraction of price.
Cons are, the screen is very reflective, and legs are too apart and you will need a stand to reflect this, or wall mount it.
Demo video, https://youtu.be/IQYTcl75fGs
Certified 4K Ultra HD with 4K upscaling
HDR with streaming - enjoy lifelike colours & contrast
Smart TV - stream boxsets & films in Ultra HD 4K
Freeview HD - 70 free channels including 15 in HD
4 HDMI & 3 USB ports - plug in lots of devices at once