I just saw this deal at EmpireStores it's an top of the range Hitachi 37" Full HD LCD TV. The price was £979.00 but they are doing a 50% off making it £489.50 plus free delivery (without any codes). When ordering you can select the option for 20 weeks @ £24.48 (Interest Free). The second lowest price i managed to find is £579.99 delivered at Play.com.
This is an excellent deal in my opinion for a 37" Full HD LCD TV for under £500 and i guarantee you will not find this cheaper elsewhere.
Hitachis L37VP01 offers Full HD technology with a resolution of 1920 x 1080 and 2.6 times more pixels compared to a standard XGA panel. The sleek styling and superb image quality make this TV the perfect addition to your home.
* 37" (94cm Visible LCD Widescreen Television)
* Full HD
* 2 x HDMI Sockets
* 1000 Page Teletext
* High Resolution of 1920 x 1080 Pixels
* Integrated Digital Television (IDTV)
* 2 x SCART Sockets