My Local Asda store in Sutton Surrey has 4 packs of Hollandia lager for 90p.
The shelf label is the normal type and shows no discount on the price. These were stacked on an end shelf unit that usually has bottles of wine on it.
Good luck in finding these in your local store, Not available online.
Premium quality lager beer
Imported from Holland
Brewed with crystal clear water, finest hops, select grains and pure yeast
4 x 440 ml - 3% Alc Volume