Found this holografx game in my local home bargains for just 2.99 while toys r us are still selling online for 34.99. Can't see it online but was in Bathgate store.
This allows kids to make their own holograms and illusions. You need a smart phone or iPod touch type device also to run it but if your looking for this item 2.99 is a far better price than 34.99.
Hope this helps someone. We are in the middle of setting it all up after purchasing!! :)