I'm not sure about the inflated rrp but similar models are £499 in Currys. Great price - I would have bought one myself but it's a little too wide for our kitchen :(
Hope it helps someone.
The Hotpoint XUL85 T3Z XOV Freestanding Fridge Freezer comes with DAY 1 FRESH TECHNOLOGY which uses a series of innovative features including Precision Temperature Control, Ultra Fresh Crisper, Active Oxygen and a 3-in-1 Zone to provide outstanding food preservation, retaining the original quality and freshness of your food for longer because we love food as much as you do. With an A+++-20% energy rating you know it's taking care of your food and utility bills and also features a special anti-bacterial coating on the inner walls that kills bacteria protecting your family and keeps your food fresher for longer.