What's it about?
An upmarket hotel in Hoxton, London is offering rooms for £1 a night for stays between 1 May to 31 July 2008. The price even includes breakfast!
It does this as a regular publicity event, there are 500 rooms at the special rate, and you can book them online the sale kicks off at...
12pm Friday 11 April.
It sells out within minutes...
if you're not online then, you won't get one.
At that price surely the rooms can't be that good?
See for yourself. Check out the hotel's photo gallery (if that's not working due to traffic, visit the Trip Advisor review). This is a mid to higher level little hotel; which you'd probably expect to pay £50 - £80 a night for.
This £1 promotion is exactly that; a marketing promotion. Hence if you can grab it, do!
What if I can't get a £1 room?
Once the £1 rooms are sold out for a particular night the next cheapest discounted price is £29, still not a particularly bad price for a room in London.