I saw this paper last week in the local store and it has recently been reduced. I have now seen it in two other stores so this may be a nationwide deal.
The HP paper IS far better quality than i.e. ASDA/TESCO/STAPLES paper e.t.c. I have seen comments re paper deals before and to be quite honest most posters (negative) have no idea what they are talking about - same kind of people who use refill cartridges, if you do then this obviously isn't for you! Quality paper at a decent price. If you have a HP Printer then this will produce even better results with your HP cartridges.
So if you are after decent paper then try this, usually double the price and you probably won't find it cheaper online re carriage costs.