I gotta say this is not a bad deal in my opinion.
Mobile of the Year 2009http://www.htc.com/www/product/hero/overview.html
The Android 2.1 update became available from this week too.
It's also quite easily unlocked using a code from eBay (from £6.50)
Worth the extra £50 over the T-Mobile Pulse any day!
**EDIT to add Possible £12 Quidco too