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DJay (Terrence Howard) is a pimp whose gritty hustle selling sexy Nola (Taryn Manning) and supporting pregnant Shug (Taraji Henson) leaves him wondering if this is all there is for him.
When he learns that former local rapper turned superstar named Skinny Black (real life rapper Ludacris) is coming back to town for the 4th of July, DJay teams up with a frustrated sound engineer (Anthony Anderson) and a geeky musician (DJ Qualls) to put together a demo tape that he hopes will be his ticket to fame and fortune.
Commentary by writer/director Craig Brewer
Behind the Hustle
By Any Means Necessary
Memphis hometown premiere
6 promotional spots