Pretty good price for a game only released on Friday last week.
Next cheapest is ShopTo at £32.86.http://www.shopto.net/PS3/VIDEO%20GAMES/PS3HY00-Hyperdimension%20Neptunia.html
"This unique RPG features game consoles personified as goddesses, CPUs (Console Patron Units), who you can customize visually with equipment to enhance their stats. Players take the role of Neptune and follow her quest to save the captive Histoire. This leads her to face the corrupt monsters ravaging the world of Gamindustri unleashed by the evil Arfoire.
* Game Hardware & Companies become human characters
* Summon video game characters and characters you created
* Edit pictures on your PS3 to use as summoning characters
* Customize you characters by changing their processors
* Create your own combo attacks"