I was in the Home Bargains store in Cardiff and they had 4 of these in stock and are selling them at £4.99!! They claim the RRP is £24.99. I'm popping back today to pick one up as a Xmas present. They had 3 in pink and 1 in white and looking at the pink one, it had a sheet of decals to personalize it.
Not sure if this is nationwide but great bargain for me and hell for the parents of the little girl I'm planning on giving it to!