Just noticed this on the Asda website whilst browsing. Thought it was an excellent price for a good game. Rated 7.0 or higher on most websites. Better version that the GC version (graphically) & close to the Xbox360 version (not as good of-course). Had to buy it for myself, thought someone else may find useful!
Note couldn't get the £10 code to work (ie £10 off £50 spend @ Asda.com) would have been useful!
Even if you add 3 games all priced @ £17.97 (ie fruitfall, puzzleball & iceage 2) - the coupon doesn't work (shame!)