Wish it was cheaper, but still 50p below usual price was enough incentive for me to stock up. This is far and away my favourite beer, and I haven't seen it cheaper even by the crate.
They use a unique brewing process, and use bourbon caskets shipped in from abroad which impart a unique flavour. I like the smoky aspect, but you may also taste vanilla and nut. It really is quite different, any beer lover should try it at least once. I can't get enough of the stuff!!