Innotab 3S (both pink and blue available) and includes a £10 app voucher and recharge pack.
"A multi-media tablet designed especially for children, the InnoTab 3S from V-Tech is an all-in-one entertainment system. Including cool games, ebooks, creative activities and useful apps, this is a tablet which will keep them entertained on-the-go!"
The units are £39.99 each but the price shown here includes delivery at £3 as Click and Collect isn't available.
Link from first post is to blue version, link to pink version in first reply/comment.