Or £12.02, whichever way you look at it.
Add Iron Man 2 to cart, add another blu ray to cart, i.e Kick ass and it will reduce the cost by £2.97. As they have now reduced Iron Man 2 to £14.99 and left this promotion running the price reduces to £12.02. Then use the 15% off code FTSL15-1 to get it for £10.22.
No doubt this extra £2.97 reduction should have been stopped once the price was reduced so get in quick before they spot it.
Kick ass or alien quadrilogy are good second blus to add as they are low prices already and the 15% brings them to the lowest prices on the net or add any other blu that works to of course.
Plus Top cash back or quidco.