IT'S BACK! - Coca Cola BOGOF - Designated Driver Promotion! From Friday 10th - HotUKDeals
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From Next Friday 10th, the Designated Driver Promotion Christmas Pub Promotion is back! ((In deals as you have to buy 1 coca cola 1st!!))

The Designated Driver campaign forms part of Coca-Cola Great Britain’s pledge to promote the positive role that soft drinks can play as credible alternatives to alcohol.

The nationwide campaign, now in its third year, rewards drivers who choose not to drink with a ‘buy one, get one free’ offer on Coca-Cola and Diet Coke, and is a key feature of our overall commitment to responsible marketing.

To help consumers find their nearest venue, designated drivers and their friends can visit our online Pub Finder to find a participating pub in their area, from the 1st December. The scheme will officially run for three weeks from December 10th to 31st and is part of an ongoing partnership with the Department for Transport’s (DfT’s) Driver Friendly campaign, part of the THINK! Road safety initiative.
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nicster08 Avatar
6y, 3d agoFound 6 years, 3 days ago
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#2
As someone who often ends up as DES then this is a great offer. Just hope the places I visit this year are doing it!
3 Likes #3
It should really be buy one alcoholic drink, get one non-alcoholic one free. Then the driver gets free drinks, and doesn't have to have two on the go.
#4
winstonmanc
It should really be buy one alcoholic drink, get one non-alcoholic one free. Then the driver gets free drinks, and doesn't have to have two on the go.


I think how it probably works is that you buy one soft drink, then you can go back for refills. I doubt you have to stand there with 2 drinks lol
1 Like #5
agreed paying £2 for a coke or even 2 cokes is a ripoff..

a soft drink should be free with an alcoholic drink. The cost of a glass of coke is minmal especially if it is the syrup and fizzy water variery out of the handheld device in many pubs
banned#6
Prefer my coke when it is really fizzy. After a pint of it the 2nd one would be flat.
#7
winstonmanc
It should really be buy one alcoholic drink, get one non-alcoholic one free. Then the driver gets free drinks, and doesn't have to have two on the go.


I thought the exact same thing when I heard this on the news yesterday. Standing with 2 cokes for myself is probably even more embarrassing than not drinking.
1 Like #8
i'd be only slightly excited if it was "buy five beers, we'll pay for your taxi".
#9
A pint of coke cost me significantly more than a pint of cider the other week... I could have got a 2 litre bottle of coke plus 50p odd change for the same price.

So in some places, it's really going to be not so much a great deal, just them being slightly less tw*ttish.

HMPH. =p
banned#10
Only 3 pubs in my area doing it, what a joke
#11
dissapointing to see low uptake of bars and pubs in Cardiff, and west Wales! There's loads of designated drivers going to be out and about ferrying friends around in west Wales as public transport is poor and no taxi drivers willing to go down country lanes.

Pfft cold!
#12
lumoruk
Only 3 pubs in my area doing it, what a joke


ditto! non of my locals are getting involved!
#13
zebrum
[quote=winstonmanc] Standing with 2 cokes for myself is probably even more embarrassing than not drinking.

If you find not drinking embarrassing you need to take a good look at yourself. No wonder we have such a problem with alcohol in the UK!
1 Like #14
"Can I have, 3 pints of lager and and a coke please"

..."it's pepsie is that ok?"



Fail.
#15
Dont worry, theirs just one here and its a hotel .. lol
#16
Thats going to be a great night out !!!
watch your mates getting drunk.

get a taxi
#17
No pubs showing in my area anyway
FAIL
#18
Nothing in my town boo hoo

:(
#19
Its a good idea in principle.

Last year I tried this though, the girl at the bar knew nothing about this, called her supervisor who knew nothign of this, who then telephoned the manager. He knew nothing of this but they agreed to give me an extra coke anyway.

All of this was on a friday night and I was holding up the bar for 10 minutes while they were doing this getting disapproving looks and people tutting cheap skate at me. It really was a lot more hassle than it was worth for a free coke. I won't be doing this again!

I think the best intentions are there, but as promotions go this is unlikely to cost them much and will benefit their reputation more than it will the consumer.
#20
Haha, one pub. Five miles away.

There's a few more about fifteen miles away.
#21
Last pub I went into charged more for a pint of coke than a pint if beer
#22
The idea is good, but I think it's a shame that any such ventures have to be implemented simply because people cannot go out for the evening without the intention of getting completely hammered. I know it's a case of the few ruining it for the many (as usual), but it's wholly unneccesary.
#23
I dont think all your mates will want to go to the pub that you suggest going to on the basis that you get a free glass of coke or 2. much more likely that you'll end up carting them around to the place which has already been pre-agreed which has probably a better atmosphere/cheaper booze... and no doubt not part of this promotion.
#24
For those who are moaning about nothing near their own town...youre driving that night...drive there!! Thats the point of being the designated driver!!! :p
#25
Nearest pub 7 miles away. Epic over rated marketing fail.
Just as well the wife doesn't drink :D

Here's how it works when a few of us go out.We've been doing it for years, it's fair and it works:
We take it in turns to drive. Those that are being driven buy all drinks, including the drivers. The driver(s) for the night never have to get a round it. Simples.
It doesnt cost much, and saves having to hunt round for the illusive pub that is in the scheme, or whatever marketing scheme is running at the that time.
2 Likes #26
MrPink13
For those who are moaning about nothing near their own town...youre driving that night...drive there!! Thats the point of being the designated driver!!! :p


I'd need to be the designated pilot or designated captain to take advantage of this offer. There's no participating pubs in the North of Ireland. The nearest one is in Scotland! :|


Edited By: Noeldude on Dec 01, 2010 14:14
#27
Should be free, know I wouldn't want two cokes at once, one's more than enough.

Will have to keep risking it with a couple of cheeky pints.
#28
Looks like my hip flask will be paying for itself this Christmas (_;)
#29
Two where I live and one of those closed down this week!
#30
none in northern ireland , what they trying to tell us :-)
#31
BIGCSMYTH
none in northern ireland , what they trying to tell us :-)


That's because NI is run by Coca Cola ireland, not Coca Cola great britain
#32
Voted cold, nice idea but poorly executed. No decent pubs near me or work
#33
telerijj
dissapointing to see low uptake of bars and pubs in Cardiff, and west Wales! There's loads of designated drivers going to be out and about ferrying friends around in west Wales as public transport is poor and no taxi drivers willing to go down country lanes. Pfft cold!

Agreed Cardiff is a joke for this scheme - lets face it all the pubs in the centre are too greedy to give away anything !! Good idea if the uptake was high from pubs - but its not .
#34
Is this just BOGOF - sure it was buy one get as many refills last year?
#35
Its a good idea, but seeing as im not allowed to drive I'll have a pint please
#36
The mark-up on these draught cokes is unbelievable and maybe if the pubs/clubs charged a reasonable price to begin with they wouldn't need to put deals like this together ... still it is nice marketing for Coke.(_;)
#37
stphnstevey
Is this just BOGOF - sure it was buy one get as many refills last year?

I thought it was designated drivers get free drinks all night last year if you were with people who were paying for alcohol... maybe not though. Either way, doesn't sound like that good a deal.
#38
crofter
The mark-up on these draught cokes is unbelievable and maybe if the pubs/clubs charged a reasonable price to begin with they wouldn't need to put deals like this together ... still it is nice marketing for Coke.(_;)


'coca-cola' and 'diet coke' £37.49

schweppes' lemonade £40.49'

with ice, a large coke works out @ about 40p & 34p for a large lemonade

a 7ltr coke syrup box costs £37.49, makes 113x16oz (large) cokes - 113 x £1 = £113 - £37.49 = £77.51 profit

part of this profit goes towards paying for the cost of C02 cylinder
#39
To be honest if i drive out and my mates are drinking, they will get soft drinks in anyhow.
and its extremely difficult for them to let me buy them a round..

With good mates its all even in the end, although i have one mate called 'crime' as in crime don't pay

Edited By: whatyadoinsucka on Dec 04, 2010 07:18
#40
This isn't a bad deal for most people as I used it last year to get two cokes for the price of one with a meal :) Just say you're driving as you get your drinks and boom...

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