From Next Friday 10th, the Designated Driver Promotion Christmas Pub Promotion is back! ((In deals as you have to buy 1 coca cola 1st!!))
The Designated Driver campaign forms part of Coca-Cola Great Britain’s pledge to promote the positive role that soft drinks can play as credible alternatives to alcohol.
The nationwide campaign, now in its third year, rewards drivers who choose not to drink with a ‘buy one, get one free’ offer on Coca-Cola and Diet Coke, and is a key feature of our overall commitment to responsible marketing.
To help consumers find their nearest venue, designated drivers and their friends can visit our online Pub Finder to find a participating pub in their area, from the 1st December. The scheme will officially run for three weeks from December 10th to 31st and is part of an ongoing partnership with the Department for Transport’s (DfT’s) Driver Friendly campaign, part of the THINK! Road safety initiative.