A Multi-Media App for Organising Digital Entertainment
iTunes was created in 1998 to act as a music library and player for people who were using Apple products, but over time it has transformed into something far more sophisticated. From the earliest version, which only supported a Mac based operating system, Apple began to expand its functions to include sharing between gadgets, compatibility with Windows and social features aimed at fostering a sense of community. Now, through the iTunes Store, the iTunes app allows people to stream, purchase, play and curate all kinds of media content, from audiobooks to podcasts, films, TV shows and music.
Where to Shop at iTunes
The iTunes online store works in collaboration with the downloadable app; users can browse through different departments using their smart device and then make an instant purchase if they have an account with Apple. Although this is separate from the Apple webpage at www.apple.com, which concentrates on the firm’s hardware collection, the main site contains many links to iTunes. Apple high street stores also give advice on how to use the app, and market iTunes products. To locate your nearest Apple store, you can use their Store finder. iTunes have regular promotions on downloads, these could take the form of reductions or items bundled together which are cheaper than when bought separately.
A packed Library of Film, TV and Music
iTunes provides you with access to an enormous collection of digital media and new content is added each week. For customers to navigate their way around the store more easily, they have divided their products into nine key categories. These are:
- Featured: In this section, you can find out what’s been trending on the app recently and see recommendations from the site. The range includes TV, film, music and literature. Lower down the page there are charts showing the most popular downloads from each of the categories below.
- Songs: The Songs section focuses on single tracks from many different artists; these are new releases or older songs which are currently on trend.
- Albums: In the Albums area, iTunes feature music from individual artists and compilations, some are new releases and others are older works which are currently selling well.
- TV Programs: Here you can shop for television programs from across the globe, look for documentaries, drama series, comedies and pilots of new shows. You can choose to buy individual episodes or entire seasons.
- Films: From modern Hollywood thrillers, to independent productions and classic titles from years ago, this section is packed with films from every genre.
- iBooks: Use this section to view the latest releases from authors of fiction, TV chefs, comedy writers and more.
- Free apps: Here you’ll find details of free apps which are currently popular at iTunes, you can read more about what they offer and then click through to download them if you are on a compatible device.
- Paid apps: This area displays the apps which have to be paid for, they include various games, utilities and social networks.
- Music videos: This section includes music videos from all kinds of artists, some are recent releases, whilst others are classics that are enjoying a new surge in popularity.
Brands to Look Out for at iTunes
iTunes sells media content from numerous providers, here is a list of the ten most notable brand names you’ll find at the store.
Great Deals on Entertainment at iTunes
Many titles in the iTunes catalogue regularly drop in price, these are ongoing promotions that are generally announced on the day they are released and are not part of any general sale. Prices also drop as products age and become less popular. In previous years on Black Friday, iTunes has lowered the price of selected downloads in certain sections, like HD Films or Country Music. Apple send out e-vouchers to people on their mailing list from time to time, also some products in the iTunes store come with content codes, or promo codes for use when buying specific items.
Sell Content with iTunes Connect
You can create an iTunes Connect account if you have content to sell yourself. This will enable you to offer books, TV programs, films and music, plus create contracts and choose the prices.
Shopping at iTunes
You cannot buy anything from the iTunes store without first creating an Apple ID. As part of the process, you will be asked to provide a payment method before making a purchase, which will be stored on your account.
Using the iTunes Online Catalogue
iTunes have a well-curated website where they list all the media and entertainment content on offer. You can choose a specific section for a general overview, or download the app and then log into your Apple account to use the iTunes search function. Everything that can be bought from iTunes, including books, games, TV shows and music is listed on the app along with explanatory notes.
How to Place an Order with iTunes
You can start an order from within the iTunes app. Just use your iTunes account login and navigate to the content you want to buy. Next, click the price button, a prompt will appear in the button saying "Buy Song" or book, film etc. Click once again to agree and if your gadget is not set to automatic downloads, you will be asked to confirm your purchase with either your account password, or Touch ID. If you have enabled automatic downloads on your device, you will not have to reconfirm your ID. The download to your playlist will begin immediately. You can also re-download items you have bought from iTunes by opening the app on your device, using your Apple login, then finding the content and clicking the cloud icon next to it.
Paying for Purchases at iTunes
iTunes accept a wide range of payment methods, you can pay using all major credit and debit cards, PayPal (assuming it is linked to a credit card), mobile phone billing (with providers who support the service) content codes, Apple Music Gift Cards and iTunes Gift Cards.
What if Something Goes Wrong with a Purchase?
As the content sold by iTunes is virtual, it is not possible to physically return any items. However, you can get help if you experience a problem with anything you have bought from the store within a ninety-day period.
- Start by reporting the problem.
- Fill in the details of your Apple ID, along with your password and confirm you wish to sign in.
- Locate the item in question and select "Report a Problem" next to it.
- Scroll down to choose the problem affecting the item.
- Browse through the suggested steps.
- You may also be asked to send more information to iTunes, message the app developer or attempt to re-download the item.
Following iTunes on Social Media
iTunes provide updates on new content via a number of social media platforms, these are:
Downloading the iTunes App
To make full use of everything iTunes has to offer, including a detailed search function, purchasing and downloads, it’s essential to have the app. You can download it via the Apple website for a PC, but it will arrive pre-loaded on Apple gadgets like iPhones, Macs and iPads.
For announcements about new releases, special offers and fresh content from iTunes, you can subscribe to the Apple Newsletter taking care to check the Apple Music box.
Getting Help from iTunes Customer Services
If you have a problem with something you’ve bought from iTunes, you’ll be directed to the general Apple customer service page. From here you can choose to give them a ring on 0800 1076285, or get immediate assistance online by choosing the relevant topic on the Support Page. You can also visit the Featured Topics section of the iTunes page to see frequently asked questions.
To find out more about all the latest offers on ibooks, music, film and TV downloads, take a look at the HotUKDeals iTunes page.