Bought one for my Niece for Xmas and had loads left at the London Shaftsbury branch. Was told it was nationwide price for in-store only. Seems cheaper than most places I've looked!
"This high quality scarf features the Jake character from the hugely popular Adventure Time TV series. The scarf recreates Jake and is made using high grade fabrics meaning it is comfortable as well as cool. Perfect for Adventure Time fans to keep warm. Officially licensed"