100% Egyptian cotton towel, with more, longer loops than the average towel, giving maximum absorbency, softness and durability.
I have bought some of these before and just seen them on john lewis starting from £1.50.
also mentions that ------> Special Purchase: These products offer exceptional quality and value. We can offer them at such keen prices because we've obtained discounts from our suppliers for a limited period.
Not sure how long the limited period is.