JOHN LEWIS LG OLED55B7V OLED HDR 4K Ultra HD Smart TV, 55" with Freeview Play, Dolby Atmos, Picture-On-Metal Design & Crescent Stand, Silver with free LG UP970 Blu-ray player and 5 year guarantee. What Hi-Fi five star rated TV. £2999 - HotUKDeals
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JOHN LEWIS LG OLED55B7V OLED HDR 4K Ultra HD Smart TV, 55" with Freeview Play, Dolby Atmos, Picture-On-Metal Design & Crescent Stand, Silver with free LG UP970 Blu-ray player and 5 year guarantee. What Hi-Fi five star rated TV. £2,999.00

£2999.00 @ John Lewis
Bask in the incredible colour-rich realism of the 4K HDR OLED picture with LG's B7. An astonishingly thin OLED panel, pin-sharp 4K UHD resolution, and a stunning HDR colour-scape combine for a simply … Read More
drivel Avatar
1m, 3w agoFound 1 month, 3 weeks ago
Bask in the incredible colour-rich realism of the 4K HDR OLED picture with LG's B7. An astonishingly thin OLED panel, pin-sharp 4K UHD resolution, and a stunning HDR colour-scape combine for a simply awe-inspiring picture. Dolby Vision achieves contrast and colour that will blow you away, while Dolby Atmos sound provides truly immersive audio. Use LG’s award-winning webOS 3.5 Smart platform to stream shows from such apps as Netflix, the intuitive Magic Remote to navigate, and add a hyper-modern touch of class to your living room with its Blade Slim picture-on-metal design. With spectacular visuals and audio, the B7 will revolutionise your home entertainment.

Impeccable 4K OLED for Perfect Black, Perfect Colour
Fusing OLED tech with 4K resolution, this set’s contrast, colour and clarity make viewing simply one-of-a-kind. OLED pixels are self-lighting, meaning that they can switch on-and-off individually to conjure inky blacks and super-bright whites. Unlike regular 3 colour pixels (RGB) in LED screens, LG’s panel has 4 colour pixels (WRGB) with an added white sub-pixel. This delivers ultra-fine colour gradation and a colour palette that’s virtually true-to-life. With 33 million of these pixels, this 4K OLED set is a majesty to behold, achieving perfect black, perfect colour and perfect clarity.

OLED HDR with Dolby Vision
LG are one of the forerunners of colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they've delivered top-shelf OLED HDR with a staggering 10-bit colour depth. This means that there are over a billion individual colours to deepen your view and show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the B7 can channel content from studio-to-living room with the same precision and utterly otherworldly hues. Better yet, the B7 is one of the few sets to be compatible with Dolby Vision content – a special standard that loads on even more mind-blowing colour and contrast. This set also features Multi HDR support and Active HDR so whatever entertainment you're enjoying, you'll always get the full, glorious HDR treatment with pin-point accuracy.

Fabulous 4K
To respond to screens getting bigger, brands have packed their screens with more pixels. This 55-inch screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail. Experience this high-spec picture across a range of broadcasts, movies, sports and more thanks to 4K upscaling. As it converts lower resolution content to near-4K quality, anything you watch on the big screen will be truly extraordinary.

https://www.whathifi.com/lg/oled55b7v/review

http://www.hdtvtest.co.uk/news/oled55b7v-201705074461.htm
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Comments/page:
#1
Is there much diff compared to last years B6 apart from design?
1 Like #2
It's the same price over the net and with the player or soundbar i.e Currys.
#3
AJ92
Is there much diff compared to last years B6 apart from design?
Not much, Dolby Atmos and better out of black supposedly. Check AVF/S forums and some are actually saying the early production is worse than last years for banding / vertical lines. And the new OS is also reported as rather buggy.
3 Likes #4
Dolby Atmos from built in TV speakers...pmsl....
#5
The Amnos support is designed to feed an amp or a sound bar, you cannot get Atmos from built in speakers.
#6
Technically there are quite a few improvements. A very good guide to the engineering changes can be found int he following technical review: https://www.youtube.com/watch?v=F9OvPfPd8s0

You will find that you pay a premium for this years TV's, but the LG B7 is the entry level model that sports the same screen as the wallpaper thin W7. I have compared the 2016 model and the B& and ended up buying the B7 as the improvements are worth it.
#7
Uridium
Dolby Atmos from built in TV speakers...pmsl....
PMSL at your lack of technical knowledge!
#8
It may be better than last years B6. As its double the price, I doubt its double better though. Cold for me.
#9
mcormack
Uridium
Dolby Atmos from built in TV speakers...pmsl....
PMSL at your lack of technical knowledge!

What Atmos content exactly are you going to be outputting direct from the TV into a receiver then?
Atmos on a BluRay/4K disc?
Broadcast Atmos from BT Sport?
Anyone with an audio setup good enough to really care about Atmos would have both of those devices connected directly to to an AV receiver...not conencted to the Tv with audio via ARC
And as for connecting to a soundbar as someone suggested....oh yeah Atmos through a soundbar...PMSL again
#10
Uridium
mcormack
Uridium
Dolby Atmos from built in TV speakers...pmsl....
PMSL at your lack of technical knowledge!

What Atmos content exactly are you going to be outputting direct from the TV into a receiver then?
Atmos on a BluRay/4K disc?
Broadcast Atmos from BT Sport?
Anyone with an audio setup good enough to really care about Atmos would have both of those devices connected directly to to an AV receiver...not conencted to the Tv with audio via ARC
And as for connecting to a soundbar as someone suggested....oh yeah Atmos through a soundbar...PMSL again


the new hdmi standard allows for full hd and object based audio via arc (EARC) so it's not all that crazy an idea, although I don't believe this set supports this at this time.

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