Purchased at the Frome branch of Sainsburys this evening.
Ticket said white only but they had pink and black on the shelves which may also be the same price.
Was looking for a cheap branded pair of headphones to listen to both my DAB radio (to help me off to sleep) and my Nano (3g) until such time as I invest in some Sennheisers.
Cheaper than the recent Play deal and a quick search seems to suggest they are cheaper than most online deals (although someone is bound to come along and prove me wrong!).
Anyway, seems a good instore deal and ceratianly cheaper than Tesco.