Was going to buy this yesterday at £30 but glad i didn't as price is now almost half again. 65% off normal price, the price for the 1-PC product is £26.50!
Of course if you're already spending £30 at Amazon you can get it for half price again with 'NETSCRTY' code.
edit: it wasn't for sale at £30 yesterday, I was getting mixed up...sorry!!