i know these deals have limited availability but i thought it was worth posting.
I went down to the Merry Hill store to enquire about the Sharp 32", they said that all stores this weekend will be honouring Aintree's opening offer, so whatever you see online, you'd be able to pick up at your nearest Best Buy.
I happily picked up my Sharp 32" and noticed this deal too. I think it's abit of a steal for a blu-ray that's only 2 weeks old. Also had a limited edition of the film with Comic at £69.99 but that seemed abit excessive comparitively.